From Phone to Frame, Instantly.
SwiftFrame is the frictionless platform for turning your digital memories into premium, ready-to-hang wall art. High-tech, high-quality, zero hassle.
The Digital Memory Trap
We capture our lives on our phones. Over 1.4 trillion photos are taken annually, but < 1% escape the phone. They remain trapped in the digital world. The journey to a physical print is fraught with friction:
Complex Process
Finding a printer, choosing sizes, uploading files, and selecting frames is a multi-step nightmare.
Uncertain Quality
Users fear their phone pictures won't look good printed, leading to inaction.
High, Opaque Cost
Traditional custom framing is expensive, with confusing options and hidden fees for shipping or enhancements.
The SwiftFrame Difference
We've built a platform that transforms the entire experience. From photo selection to framed art on your wall - A seamless, delightful journey:
Radical Simplicity
A frictionless, web-based flow. We guide users to crop photos to fit standard sizes, eliminating the paradox of choice.
Powerful AI Upscaling
Our ESRGAN model enhances image resolution for up to 4x, ensuring every print is sharp and building user confidence.
Live AR Preview
Using WebXR, customers see exactly how the final product will look on their own wall, removing doubt before they buy.
Doorstep Delivery
Same day printing and fast, local shipping. Pre-assembled and ready to hang - delivered to the customers doorstep.
A Clear Path to Profitability
Total Addressable Market
≈ $64B
Global wall art market.* We focus on the EU + US online framed-prints slice; a large, fast-growing segment.
Lean Business Model
Direct-to-consumer, one-time purchases with a healthy ~30% gross margin. No subscriptions, no complex recurring billing.
Zero Inventory Risk
Our print-on-demand model with trusted partners means we hold no physical inventory, ensuring a lean and scalable operation.
TAM ≈ $63.6B global wall art (2024). SAM = EU+US online framed-prints (mid-teens $B, triangulated from regional share and online art market size). Growth: wall art ~6–9% CAGR into 2032. (For context, picture frames alone are ~$9–10B, a much narrower category.)
Global Reach, Local Quality
Our partnership with leading print-on-demand platforms gives us unparalleled global reach without the complexity of international logistics.
- ✓140 Print Partners: Our network spans 32 countries with production facilities strategically located worldwide.
- ✓200+ Destinations: We can deliver to virtually anywhere in the world, bringing your memories to life locally.
- ✓Competitive Shipping: Local production means shorter shipping distances and lower costs - no import tariffs, no surprise fees.
- ✓Faster Delivery: Products are printed close to your customers, reducing delivery times and environmental impact.
32
Countries
140+
Print Partners
200+
Destinations
Go-to-Market Strategy
We tap into emotion at both key moments of the journey. First, when people scroll through photo-rich feeds and feel that mix of nostalgia and beauty. Then again, when they upload a photo they care about; anchoring the whole experience in something personal.
We use rich, evocative words like memory and moment intentionally. The webapp user flow is built for speed, not choice fatigue. It mirrors the instant gratification of posting on social.
We frame lives in motion, not just photos. Walls become living canvases that change with the seasons and the people who inhabit them.
Acquisition Channels
- Paid: Meta, TikTok, and Google Ads targeting new parents, renters, creatives
- Organic: Social UGC loop ("You posted it - now frame it"), SEO on content marketing articles and blogs
- SwiftFrame+ referral mechanics: Share to earn credits or discounts on future orders, targeting retention and micro-influencers
Growth Tactics
- ✓Social-First Content: We'll meet users where their moments live-Instagram, Pinterest, TikTok-with relatable, inspiring content that celebrates real spaces and real people.
- ✓Scalable AI Assets: Generate high‑quality creative at scale to test visual styles, copy, and targeting faster than traditional teams.
- ✓Authentic UGC: Campaigns that encourage customers to showcase their own framed memories. Key campaign options include seasonal events and gifting moments, influencer "wall reveal" campaigns.
Financial Projections
Interactive 24-Month Forecast
Year 2 Cumulative Net Profit
€1,860,095
After ad spend and gross margin
Our Technical Moat
Our competitive advantage is built on sophisticated, proprietary technology that creates a defensible moat-combining cutting-edge AI, WebXR, and mobile-first architecture.
Performance: 6x Faster
- ✓AI-Powered Upscaling: Our ESRGAN model enhances image resolution up to 4x, ensuring even old phone shots become gallery-grade prints. This builds user confidence and eliminates the "will my photo look good?" hesitation that kills conversions.
- ✓Cross-Platform XR Pipeline: Our web-app integrates a cross-platform XR pipeline that bridges WebXR and Apple's App Clip framework via a proprietary routing layer, delivering true in-browser AR on every device-no app download, no account required.
- ✓Database-First Pricing: A custom caching layer on Supabase delivers product prices in ~180ms, over 6 times faster than a standard API call, ensuring a snappy user experience that mirrors the speed of social platforms.
- ✓Mobile-First Architecture: Built for how users interact today-no account gate to preview, one-tap checkout, and a flow optimized for speed over choice fatigue. The journey feels as effortless as posting on social.
- ✓Flexible Payments: An advanced checkout architecture supporting Klarna, PayPal, and digital wallets from day one, maximizing conversion across all demographics.
The Ask
€200k
Pre-seed for a 12-month runway to capture the initial market, scale to 1,000 monthly orders, and optimize our fulfillment pipeline.
Target post-money valuation ≈ €1.3 M.
Funds will be allocated to Engineering (35%), Marketing & Growth (40%), and Operations (25%).